FAKE GOLD in 'New Normal' in Diwali! BEWARE Indians in Shopping! #shorts
Episode Title: FAKE GOLD in 'New Normal' in Diwali! BEWARE Indians in Shopping! #shorts
Produced by: FactTechz
Description: A fresh enforcement action against counterfeit hallmarked jewellery has highlighted the need for careful checks during India’s Dhanteras and Diwali shopping season. On November 4, the Bureau of Indian Standards seized approximately 19 grams of gold jewellery bearing fake BIS hallmarks from a shop in Chatrapur, Odisha. According to BIS, the establishment lacked valid registration under its Hallmarking Scheme. Further legal action is being initiated. The case concerns counterfeit certification marks; it does not establish that every seized item contained no gold. For families spending savings on festive jewellery, a stamped symbol alone should not end the verification process. Hallmarked gold jewellery carries three identifying elements: the BIS logo, a purity mark such as 22K916, and a six-character alphanumeric Hallmark Unique Identification code, or HUID. Buyers can enter this code in the official BIS CARE app using “Verify HUID.” The displayed information should match the article being purchased. BIS says recent digital upgrades also provide photographs and recorded weight for applicable records, helping customers compare the physical jewellery with its registered details. Consumers should also check the jeweller’s BIS registration and obtain a proper invoice describing the purchase. Keeping that bill matters if a dispute arises over purity or misleading certification. Anyone concerned about an item’s purity can approach a BIS-recognised Assaying and Hallmarking Centre for testing. BIS also provides compensation provisions when hallmarked jewellery is found below its declared purity. During the festive rush, checking the HUID before payment can help Indian households protect both their purchase and their trust in the seller. Subscribe to FactTechz
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